XIAOMI BRAND CULTURE
Xiaomi has become India’s largest smartphone brand. It is unbelievable how this brand came and beat all the popular brands in India such as Samsung. The secret behind this success is that they invested in innovative technology and they made their products accessible to everyone. Xiaomi founded in 2010 by a Lei Jun has come through a series of designs of remarkable software, hardware, and internet services. This has become a success through the help of mi fans. MI Fan literally means “Rice Flour” in the Chinese language. This is equivalent to the Google “fandroids” and Apple “fanboys”. The company marketing strategy has been to come out of their corporate jade tower and mingle with the MI fans physically and through social media. Its product range includes Mi 5, Mi Note 2, Redmi 4A, MI MIX, Mi Max 2, Mi Band 2, Mi TV, Mi Smart Home gadgets and other wonderful accessories.
XIAOMI MI A1–WHY SHOULD YOU BUY THE SMARTPHONE?
It has incredible features that will satisfy your network needs as a mi fan. It has a flagship Dual Camera with a perfect 2x optical zoom. The back dual camera is 12 Megapixels + 12 Megapixels. Front camera is 5 Megapixels beautified with 36 smart beauty profiles and a selfie timer. The camera also have a face recognition feature.
It also has a full HD Display of 5.5 (13.5 cm) with a MI A1’s 2.5D curved glass which is gorgeous and perfect for gaming, reading and watching videos. It is equipped with an incredible CORNING GORILLA GLASS which is the latest strong glass technology for smartphones. Its storage capacity is 4GB RAM and 64GB ROM. The 4GB RAM gives you beautiful experience of multitasking without the phone hanging or heating up. The 64GB ROM allows you to store large files and documents in your phone, which eases the burden of carrying hard disk or laptops for backup. The processor for the xiaomi mi a1 is octa-core Snapdragon 625, which is the best-featured processor for the smartphone network. Its battery Capacity is 3080mAh that can take you for more than a day without exhausting when you do the normal tasks.
Great media experience
The audio is of high quality with the independent audio amplifier supporting up to 600 ohms of any audio output device. An advanced Dirac HD sound algorithm that gives you a powerful speaker audio output powers it. It also has an LTPS FHD Capacitive Touch Screen with 1000:1 contrast ratio and 403PPI plus a 450nit brightness. The xiaomi mi a1 runs on the latest Android version of 8.0, the older manufactured having 7.0 which you can upgrade to the latest version if need be.
In conclusion, mia1 is the best smartphone you should have today. It has the best features with an affordable price as compared to other smartphones having almost the same features but with hiked cost. We must thank the Xiaomi Company for developing this beautiful experience of technology.